And it’s more than just Pharrell’s fashion sense. The report states that while the pair are frequent music collaborators, West fears that any deal Williams might sign with adidas has the potential to outshine whatever plans he might have with his own deal with adidas. West’s first collection with adidas is reportedly set to drop in September. Back in December, West famously Kim Kardashian Vivid Entertainment left Nike to sign with adidas after a long dispute that included disagreements over compensation, money and respect between the two. West signing an actual deal with adidas means that this could be a long-term production with multiple products that will be readily available to the public unlike the much-talked about Nike Air Yeezy 2. Williams has yet to announce anything official with adidas, although he has been seen wearing adidas gear almost exclusively for the past few months, including at this past Sunday’s Oscars when he wore a leather adidas jacket and an all-red adidas Originals sneakers.
3, 2014 4:13 PM PST Loading… Wagner AZ/AKM-GSI Kanye West ‘s creative house Donda is officially partnering up with Jay Z’s Roc Nation to manage its music division. The collaboration, which was announced today, will focus on West’s recording brand and worldwide touring ventures. There’s no doubt that it’s been a big year for Donda, and the company’s success doesn’t seem to be slowing down any time in the near future. The design company has launched two capsule collections for A.P.C., has been at the center of the Yeezus tour materials (including staging, merchandise, and the marketing campaign), and is gearing up for an anticipated line with Adidas .
Jay Z & Kanye West Team Up To Manage DONDA Music
The following year, DONDA conceptualized and introduced an immersive new way to experience cinema: the 7-Screen Surround Vision experience in Cannes, France. The short film Cruel Summer, a visual companion to the G.O.O.D. Music album of the same name, employed the new techniques in both filming and viewing. In 2013, DONDA oversaw the concept and design for Mr. Wests minimalist YEEZUS album packaging and groundbreaking global launch, including a guerilla-marketing campaign, the New Slaves projections.
Jay Z’s Roc Nation to manage Kanye West
Watch the pair in action, here: Donda also designed two versions of Wests Nike Air Yeezy sneakers, and developed two capsule lines with APC. The company is also set to work on Wests upcoming Adidas line, which will hit stores in the fall. Donda is also credited for designing the album packaging for Lil Waynes I Am Not a Human Being II, Pusha Ts My Name is My Name, and 2 Chainzs Based on a T.R.U. Story. Additionally, Donda made an appearance in Cannes to showcase a visual companion to Cruel Summer, Wests 2012 compilation album. With all that Donda is known for, dont be fooled into thinking Roc Nation isnt pulling its weight.
Roc Nation manages Rihanna, Shakira, Timbaland and other acts. West burst on the music scene as a producer on Jay Z’s albums, and the two eventually collaborated on various songs and albums. West officially launched DONDA in 2011, and it is named after his late mother, Donda West. The rapper has used the company to design the technology for his latest tours and to produce the “Cruel Summer” short film. 2014 The Associated Press.